G U I D E S
Strategy to Impact is committed to bringing you the best strategy advice and insights, without big commitments and overwhelm- just practical tools to solve your strategic pain points.
The pain point: You are wasting time and money you don't have, on marketing that just isn't getting the results
The solution: Determine the Lowest Hanging Fruit for your business!
This is your working SMARTER not harder moment!
Step 1: The Marketing Planning Guide helps you understand the "everything you must know" before doing marketing.
Step 2: The Digital Marketing Guide showcases the broad range of marketing channels and tools available to your business.
Written by Katya Ellis
Founder of Strategy to Impact, business strategy advisor, and Digital Marketing Lecturer at RMIT.
-> bringing over 20 years of marketing knowledge to you in one easy-to-digest package
It's time to start working ON your business, not just IN your business.
Best of all, applying the Lowest Hanging Fruit principles to your strategic planning is guaranteed to save you at least $7500* in poor marketing decisions!
In this video I explain why I wrote these guides...
The Lowest Hanging Fruit - Marketing Planning Guide
A quick brain download of marketing pro-level knowledge on confirming your winning strategy.
This is everything business owners and executives wish someone had explained before they started “doing marketing.”
Forget time consuming courses, just a summary of all the essential insights if you need your business to grow!
Have you experienced any one of this?
Not knowing where to start with marketing — or what actually matters.
Spending money on agencies, ads, or content without understanding the strategy behind it.
Messaging that changes constantly because there’s no clear direction.
Confusion between tactics vs strategy (and wondering why nothing feels like it's working).
Feeling overwhelmed because every marketer tells you to do something different. No clear way to prioritise what to do now, next, or never.
If you can relate - this guide will help you with the strategic directions you need to get your marketing right.
How will this help you?
You'll understand core marketing principles and strategic thinking.
Learn simple frameworks to set direction without spending a cent.
Understand your audience and brand/business positioning and use appropriate messaging.
You will know what to stop doing, what to boost and what to plan for.
Delivery Method
Written guide with examples that you can refer back to anytime.
Workbook exercises - that'll help you put the theory to practice.
Supporting webinars that cover fundamental marketing topics for ease.
Swap the overwhelm for structure - without needing a marketing degree.
Outcome
Save thousands of $ and hundreds of hours on available mistakes. Feel confident knowing what's important, what's not, and what to stop wasting money on.
Brief agencies, guide your team, or plan your own marketing with far more certainty.
Make smarter, faster decisions because everything finally makes sense.
The Lowest Hanging Fruit - Digital Marketing Channels Guide
Your “everything-you-need-to-know” when it comes to digital marketing channels - (guaranteed to save you time and money trying to do everything).
This guide breaks down the low-cost and free digital channels available to your business, so you can identify your lowest-hanging-fruit opportunities and focus your energy where it will deliver the best possible results.
Here’s why digital marketing feels confusing (and why this guide exists):
Every channel claims to be essential, making it hard to know where to start.
Overspending on ads or agencies with no meaningful return.
Content that sometimes gets “likes” but no real engagement or business impact.
Feeling pressure to “be everywhere” when you don’t need to be.
Constantly shifting trends and algorithm changes that make everything feel unstable.
How will this help you?
Understand each major digital channel in plain English - what it does and when it’s useful.
Identify which channels are genuinely relevant for your business and customers.
Find your lowest-hanging-fruit opportunities, so you stop spreading yourself thin.
Make smarter decisions about where to invest time, budget, and energy.
Delivery Method
Written guide with examples that you can refer back to anytime
Workbook exercises - that'll help you put the theory to practice.
Supporting webinars that cover fundamental marketing topics for ease.
Swap the overwhelm for structure - without needing a marketing degree.
Outcome
Find out what you should be doing now, and what can wait
Confidently brief agencies, freelancers, or team members because you now know what to expect
Reduce overwhelm by focusing only on what will deliver the best possible results, and grow your business
Not sure if it will be useful for you? This quiz will help determine your marketing strengths and opportunities -
