The Lowest Hanging Fruit Strategy
THE PROBLEM
Can you relate? Are your to-do lists … impressive?
Like mine, I am sure they are - Long. Thoughtful. Full of genuinely good ideas..... and also completely overwhelming.
Every item on the list made sense:
Update the website.
Improve SEO.
Create content.
Refine the offer.
Fix the funnel.
Try a new platform.
Learn a new tool.
None of it was wrong. And that’s what made it hard. When everything feels important, how do you know what to check off first?
As a mentor and strategy advisor, I thought I was doing the right thing by listing all the "shoulds" my clients need to be doing. But not until I started Strategy to Impact did I fully appreciate time-consuming and complex each idea actually is.
Take a simple website update for example, you need to learn what you need to do, create the content, and figure out how to do it, or brief someone on what they need to do, all of this can take hours!
I also realised how many clients are simply focusing on the wrong channel and are feeling like nothing is working. I had a client come to me and ask why their Facebook business page not generating any sales. The client was not aware that Facebook's organic impressions were so low that you were almost invisible until you paid; they did not know if their target customer was actually on their page; and they certainly did not know how to create content that resonates...
THE SOLUTION
That experience is a big part of why I wrote the marketing guides - and why I keep coming back to what I call the lowest hanging fruit principle when I help businesses with strategy.
Most business owners I work with aren’t lazy or unmotivated. They’re capable, curious, and trying to do the right things. The problem isn’t effort. It’s focus.
Marketing is especially good at creating noise.
There are endless “shoulds”:
You should be on social media.
You should run ads.
You should build a funnel.
You should automate.
You should be doing more.
The lowest hanging fruit principle is simple...
instead of trying to do everything, identify the one action that is most likely to move the needle right now, given your current stage, capacity, and resources.
What is most important, when it comes to execution, is sequencing.
Not the most exciting thing.
Not the most sophisticated thing.
Just the most useful thing.
Often it’s surprisingly unglamorous:
Clarifying your offer.
Making a list of leads.
Talking to customers.
Improving conversion before adding traffic.
Saying no to three good ideas so one great one actually happens.
When I started applying this thinking to my own work, things changed. My lists got shorter. My progress got clearer. And the sense of constant mental load eased, because I wasn’t carrying 25 half-started strategies in my head. (Not going to lie, it's not easy!)
The Lowest Hanging Fruit marketing guides were written to do exactly that for others — to take years of scattered knowledge, tools, and frameworks and distil them into something practical, prioritised, and usable. Not to give you more to do, but to help you decide what not to do yet. Business strategy done right!
Strategy isn’t about doing everything.
It’s about doing the right thing, at the right time.
And sometimes, the most strategic move you can make is simply reaching for the lowest-hanging-fruit.
Together we grow,
xx Katya
