The Lowest Hanging Fruit Strategy

For a long time, my to-do lists were… impressive.

Long. Thoughtful. Full of genuinely good ideas.

They were also completely overwhelming.

Every item on the list made sense. Update the website. Improve SEO. Create content. Refine the offer. Fix the funnel. Try a new platform. Learn a new tool. None of it was wrong. And that’s what made it hard. When everything feels important, nothing gets done properly.

I’d sit down with the best intentions and leave the day feeling busy but oddly unsatisfied. Lots of motion. Not much movement.

That experience is a big part of why I wrote the marketing guides — and why I keep coming back to what I call the lowest hanging fruit principle when I help businesses with strategy.

Most business owners I work with aren’t lazy or unmotivated. They’re capable, curious, and trying to do the right things. The problem isn’t effort. It’s focus.

Marketing is especially good at creating noise. There are endless “shoulds”:

You should be on social media.

You should run ads.

You should build a funnel.

You should automate.

You should be doing more.

What rarely gets discussed is sequencing.

The lowest hanging fruit principle is simple: instead of trying to do everything, identify the one action that is most likely to move the needle right now, given your current stage, capacity, and resources.

Not the most exciting thing.

Not the most sophisticated thing.

Just the most useful thing.

Often it’s surprisingly unglamorous. Clarifying your offer. Fixing a broken handover. Talking to customers. Improving conversion before adding traffic. Saying no to three good ideas so one great one actually happens.

When I started applying this thinking to my own work, things changed. My lists got shorter. My progress got clearer. And the sense of constant mental load eased, because I wasn’t carrying 25 half-started strategies in my head.

The marketing guides were written to do exactly that for others — to take years of scattered knowledge, tools, and frameworks and distil them into something practical, prioritised, and usable. Not to give you more to do, but to help you decide what not to do yet.

Strategy isn’t about doing everything.

It’s about doing the right thing, at the right time.

And sometimes, the most strategic move you can make is simply reaching for the lowest hanging fruit.